Adapting Agile Principles For Digital Media Startups

Author

Chukwudi UkonneFollow

Completion Date

Summer 8-9-2024

Document Type

Thesis

Degree Name

Master of Science (MS)

Program or Discipline Name

Project Management

First Advisor

Dr. Ella Ponsford-Gullacci

Second Advisor

Dr. John Clark

Abstract

This paper explores the adaptation of Agile Project Management principles to address the unique challenges faced by media startups and digital news ventures. Operating in fast-paced and dynamic environments, these entities require flexible project management approaches to respond to evolving landscapes and rapidly changing audience demands. Drawing on existing literature and empirical studies, the paper critically analyzes the application of Agile methodologies in media contexts, examining factors influencing successful Agile transformation and the implications for project outcomes. Additionally, the paper provides a review of theories such as Agile Manifesto and Scrum, providing insights into their origins, main arguments, and applications in project management. Through thematic organization and critical analysis, this study identifies research gaps and proposes directions for future studies. Leveraging peer-reviewed sources, including empirical research and literature reviews, this paper synthesizes findings to inform effective project management practices tailored to media startups. By addressing limitations and delimitations, this research ensures the rigor and relevance of our study. Ultimately, this research contributes to the existing body of knowledge by highlighting the need for tailored Agile approaches in specific industries, fostering innovation and adaptation in project management practices.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Ukonne, C. (2024). Adapting Agile Principles For Digital Media Startups. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/32