Completion Date
Fall 12-4-2024
Document Type
Thesis
Degree Name
Master of Science (MS)
Program or Discipline Name
Project Management
First Advisor
Dr. John Clark, PMP
Second Advisor
Dr. Tedd Wheeler, Ph.D., PMP
Abstract
This thesis examines the application of Agile Project Management (APM) in hotel rebranding projects, emphasizing its impact on project flexibility, cross-departmental collaboration, and customer satisfaction. Using qualitative methods, the study highlights how APM practices, such as iterative cycles and continuous feedback loops, enhance adaptability, foster teamwork, and align outcomes with market demands. Findings reveal that while APM improves responsiveness and customer engagement, challenges like increased communication costs require careful management. The study offers practical insights for integrating APM into rebranding strategies to boost competitiveness and customer loyalty in the hospitality industry.
Recommended Citation
Liu, M. (2024). Adopting Effective Strategies Of Agile Project Management In Hotel Rebranding Projects. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/50
Included in
Business Administration, Management, and Operations Commons, Hospitality Administration and Management Commons
Comments
This thesis explores the transformative potential of Agile Project Management (APM) in hotel rebranding, providing actionable insights for hospitality professionals. It addresses how APM enhances flexibility, cross-functional collaboration, and customer satisfaction while offering practical strategies for overcoming implementation challenges in dynamic environments.