Completion Date
Fall 10-16-2024
Document Type
Thesis
Degree Name
Master of Science (MS)
Program or Discipline Name
Project Management
First Advisor
John Clark
Abstract
Emotional intelligence (EI) has emerged as a crucial factor in effective leadership, particularly in the luxury sector where brand loyalty and consumer engagement are paramount. This study investigates the integration of emotional intelligence into project management leadership, focusing on its influence in shaping team performance and fostering deeper connections with consumers. With increasing competition in the luxury market, the ability of leaders to use EI to build emotional bonds with consumers is essential for cultivating long-term loyalty.
Using qualitative surveys from luxury brand managers and project leaders, the research uncovers the pivotal role of emotional intelligence traits—such as empathy, emotional regulation, and communication—in enhancing both team dynamics and brand-consumer relationships. The findings demonstrate that emotionally intelligent leadership not only improves team cohesion and performance but also enables brands to create personalized, emotionally resonant experiences that drive consumer loyalty.
This study contributes valuable insights into the strategic importance of emotional intelligence in leadership within the luxury sector. By showing how EI-driven leadership fosters stronger emotional connections and brand differentiation, the research highlights the potential for luxury brands to leverage emotionally intelligent leadership to secure a competitive advantage in today’s marketplace.
Recommended Citation
Lee, T. (2024). Integrating Emotional Intelligence In Project Management Leadership: Cultivating Brand Loyalty In The Luxury Sector. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/43