Completion Date
Summer 8-6-2024
Document Type
Thesis
Degree Name
Master of Science (MS)
Program or Discipline Name
Project Management
Abstract
The world of e-commerce startups, especially online supermarkets, has its own set of challenges and chances when it comes to managing projects. This research paper looks into how project management is used in such a lively area, focusing on an online supermarket as a case study. We dug into a lot of books and articles, talked to people who know a lot about the industry, and looked at how project management strategies are used at different steps when a startup is growing. This includes coming up with ideas, researching the market, developing the platform, managing the supply chain, and talking to customers. This study shows how important project management is for dealing with the complex stuff you face when you start and run e-commerce businesses. Our findings point out that you really need to be flexible and use both new and old project management ways to keep up with the quick pace of the e-commerce world. We also talk about how important it is to manage risks, plan your finances well, and make sure you’re using your resources the right way. We look at the problems e-commerce startups run into, like markets that change super fast, new technologies, and a lot of competition. This gives some good ideas about how to manage projects in a way that helps online supermarkets stay strong and grow. By looking closely at how project management and e-commerce startups work together, this paper adds to what we already know. It gives tips for making online businesses successful and shows how much project management matters in the e-commerce startup world.
Recommended Citation
Han, Q. (2024). Agile and User-Centered Project Management in E-Commerce Startups: Enhancing Outcomes for Online Supermarkets. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/29