Completion Date
Summer 8-8-2025
Document Type
Thesis
Degree Name
Master of Science (MS)
Program or Discipline Name
Project Management
Secondary Program or Discipline Name
Human-Centered Interaction Design
First Advisor
Tedd Wheeler
Abstract
The quick adaptation of artificial intelligence (AI) is driving a significant revolution in the fashion. The use of AI in project management is still somewhat unexplored, despite its widespread adaptation in design, retail, and marketing. The impact of AI on project management procedures in the fashion industry is examined in this study, with a focus on striking a balance between operational effectiveness and creative freedom. The study is based on the Technology Acceptance Model (TAM), Industry 4.0, and Project Management Theory, which collectively offer a multi-theoretical perspective for comprehending the adoption and effects of AI. Examining fashion expert’s perspectives and experiences with the use of AI techniques like digital twins, predictive analytics, and generative design is the aim of this qualitative study. Four Major topics emerged from the thematic analysis: the role of AI in sustainability planning, the conflict between technical and creative teams, ethical worries about algorithmic opacity, and AI as a collaborative partner. This study adds to the limited knowledge on AI in fashion project management and provides useful advice for business executives looking to incorporate AI technologies without sacrificing originality. The study emphasizes AI’s ability to support sustainable practices, encourage innovation, and enhance operations in a typically manual industry.
This investigation emphasizes how crucial it is to match human values with technology innovation to maintain the fashion industry’s effectiveness and creative vibrancy in a time of digital revolution.
Recommended Citation
Yapici, S. (2025). The Role of Artificial Intelligence in Transforming Project Management in the Fashion. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/73