DESIGNING A HUMAN-CENTERED PUBLIC RELATIONS SYSTEM FOR LAYOFFS AT ORGANIZATIONS ACROSS FINANCIAL AND PROFESSIONAL SERVICES

Author

Kateryna KzhemanovskaFollow

Completion Date

Spring 4-18-2025

Document Type

Thesis

Degree Name

Master of Science (MS)

Program or Discipline Name

Project Management

Secondary Program or Discipline Name

Human-Centered Interaction Design

First Advisor

Dr. John Clark

Abstract

Public relations professionals support businesses across financial and professional services sectors with several initiatives, including reduction of workforce. Given the current macroeconomic situation, as of April 2025, many companies are laying off employees, and doing so in a non-user-centric way. This study will examine existing literature on the topics of corporate communications, reduction of the workforce, reputation management, human-centered interaction design, and project management, and explore the opportunity and relevance of applying human-centered methods to the reduction of workforce processes.

Recommended Citation

Kzhemanovska, K. (2025). DESIGNING A HUMAN-CENTERED PUBLIC RELATIONS SYSTEM FOR LAYOFFS AT ORGANIZATIONS ACROSS FINANCIAL AND PROFESSIONAL SERVICES. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/59