Completion Date
Summer 10-13-2024
Document Type
Thesis
Degree Name
Master of Science (MS)
Program or Discipline Name
Project Management
First Advisor
Dr. John Clark
Second Advisor
Dr. Ella G
Abstract
Servant leadership's role in advertising campaign project success is explored in this research project, addressing a significant gap in understanding its effectiveness. Chapter 2 synthesizes theoretical and empirical literature, highlighting the interconnectedness of servant leadership, organizational dynamics, and project outcomes. The study aims to investigate how servant leadership influences project success, offering actionable recommendations for advertising practitioners. Chapter 3 outlines a qualitative method approach to examine servant leadership's impact, employing an interview collection method. Ethical considerations ensure participant confidentiality, while robust data analysis techniques mitigate potential limitations. By bridging theory with practice, this research contributes to understanding leadership's impact on project success within the advertising industry, offering insights for academia and practical benefits for industry professionals.
Recommended Citation
Shah, A. (2024). Exploring The Influence Of Servant Leadership On Advertising Campaign Project Delivery Across The Factors Of Conflicting Priorities, And Cross-Functional Dynamics. Retrieved from https://digitalcommons.harrisburgu.edu/dandt/40