Completion Date

Summer 10-13-2024

Document Type

Thesis

Degree Name

Master of Science (MS)

Program or Discipline Name

Project Management

First Advisor

Dr. John Clark

Second Advisor

Dr. Ella G

Abstract

Servant leadership's role in advertising campaign project success is explored in this research project, addressing a significant gap in understanding its effectiveness. Chapter 2 synthesizes theoretical and empirical literature, highlighting the interconnectedness of servant leadership, organizational dynamics, and project outcomes. The study aims to investigate how servant leadership influences project success, offering actionable recommendations for advertising practitioners. Chapter 3 outlines a qualitative method approach to examine servant leadership's impact, employing an interview collection method. Ethical considerations ensure participant confidentiality, while robust data analysis techniques mitigate potential limitations. By bridging theory with practice, this research contributes to understanding leadership's impact on project success within the advertising industry, offering insights for academia and practical benefits for industry professionals.

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