Evaluating Recommender Systems Effect on Content Diversity: An agent-based framework
Digital markets depend on recommender systems that facilitate interactions among suppliers, distributors, and consumers, ultimately increasing sales volume and allegedly increasing user utility. Beyond this operational cornerstone, recommender systems also have a passive role in how these markets organize and behave (e.g., funneling consumers into few suppliers or promoting obscure products and services that can better satisfy consumer needs). Te potential eﬀect of recommendations appears to be larger on cultural or entertainment and media industries, where a product’s uncertainty is usually high. As such, cultural diversity and market concentration on content platforms (e.g., YouTube, Spotify) are susceptible to the eﬀect of recommendation system algorithms. Te study of diversity has been a focal topic for individual recommendation optimizations, but little attention has been given to aggregated measures of diversity. Previous work on this area states that collaborative-based recommender systems have an impact on sales diversity. I expand on this, presenting an agent-based model to test the impacts of recommender systems on cultural markets. Te model oﬀers a framework to estimate the eﬀects of state-of-the-art content-based and collaborative ﬁltering algorithms on diversity. Early results conﬁrm previous work. Next steps include the use of machine learning algorithms, social inﬂuence, and adaptive behavior of users. Current and future work will provide useful insights for marketing modeling, content platform policy, and the use of recommenders in market design.
(2020). Evaluating Recommender Systems Effect on Content Diversity: An agent-based framework. Journal on Policy and Complex Systems, 6 (2), 37-52.
Journal on Policy and Complex Systems
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