The Difficulty With Introducing Project Management Techniques in Digital Startups

Author

Isabela MantillaFollow

Completion Date

Fall 10-14-2020

Document Type

Thesis

Degree Name

Master of Science (MS)

Program or Discipline Name

Project Management

First Advisor

Julie Desot

Second Advisor

John Clark

Abstract

Digital startups face complex issues when it comes to accurately using project management techniques because of the startup’s scarcity of resources and the governance of projects , such as having different stages of growth and development. Since project management is needed in almost all businesses, dealing with this problem is important to improve the growth of startups and their organizational issues. Because of the correlation between startups using traditional project management techniques and their problems with implementing project management, this traditional model might not be relevant for startups. Startups seem to require more flexible and quick solutions to project management, suggesting that agile methods might be the right way for most digital startups to use project management. By looking at how different startups in different stages of development deal with problems in implementing project management by use of a qualitative research study, this paper looks to back the statement that the way that startups function leads to issues with implementing project management. Looking at how different startups have dealt with these problems might suggest where and in which stage the problem lies, leading to the possible solution of project management difficulty in startups.

Creative Commons License

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Recommended Citation

Mantilla, I. (2020). The Difficulty With Introducing Project Management Techniques in Digital Startups. Retrieved from https://digitalcommons.harrisburgu.edu/pmgt_dandt/53